Press Releases As Brand Journalism?
Writing News Releases For Readers? Press Releases As Brand Journalism? My former PR agency boss and mentor Kathy Keenan was a proponent of using creativity in writing news releases when the chance...
View ArticleStorytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic]
Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic] In my last post Press Releases As Brand Journalism? I suggested that there is another way to look at news releases. As if on...
View ArticleHow To Launch a Content Marketing Program Webinar with @Steveology
How To Launch a Content Marketing Program Webinar I think creating content that shows what you know, not what you sell (your domain expertise) is vital for today’s companies. I am working with my good...
View ArticleWriting Marketing Crap Speak Kills Unicorns (An Infographic)
Writing Marketing Crap Speak Kills Unicorns (An Infographic) View this document on Scribd It’s been going on for years. It was how I learned. It was how everyone learned. At first I told myself that it...
View ArticleContent Marketing Strategy: Thinking Bigger
In 22 Ways to Create Compelling Content [Infographic] And Content Marketing Case Study there were a number of great suggestions for any midsized company to kick off a compelling content marketing...
View ArticleIs Your Marketing Budget Smart Or Stupid? A Quick Test.
When I ask about how marketing is budgeted within an organization I find way too often that tradition has more influence then reality. Let me explain. Click to Tweet This Post ★ Is Your Marketing...
View Article3 Things Executives Can Do To Be More Quoted In The News
Executives without media training rarely know when to shut up. When they talk to the press it is all to common for executives to keep talking without an off switch. Just filling the empty air with...
View ArticleThe Steveology Blog Now Accepting Guest Posts
Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate...
View ArticleSocial Business Starts With Leaders Connecting Socially To Employees (Guest...
One of the huge benefits that social media (still) has going for it is that it still feels very intimate. Some people complain that social media dilutes their “real” relationships and enhances their...
View ArticleHow To Integrate Video Into A Robust Content Marketing Strategy (Guest Post)
Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for building a strong...
View ArticleLearning from the Mistakes of Others: Competition Analysis and Online...
Competition analysis is of uttermost importance for the successful establishment of market positions. Today, nearly all niches are occupied. Launching a new product depends on the marketing and the...
View ArticleSocial Media: The Next Generation of Market Research Is Here
“Social analytics tools will become the must-have to gain insight, make better, faster business decisions and improve customer satisfaction.” – Social Business News Steve Jobs was famous for taking a...
View ArticleThe Art of Solving Problems By Turning Them Upside Down
The majority of my consulting practice focuses on creating content marketing that generates demand and simultaneously builds my client’s digital brand reputation. However, I am often asked to advise...
View ArticleCan You Damage Your Company’s Brand By Ignoring Yours?
I’ve had a surprising number of executives from the C-suite tell me that they don’t want to actively manage their personal brand. Why? Because it’s, “all about the company’s brand.” And they would be...
View ArticleBreaking: You Must Act Today To Prevent The Death Of The Open Internet
This is originally from the awesome folks at Fight For The Future This is it people. In less than 24 hours (Less when you read this!!), the FCC will vote on a proposal for net neutrality rules that...
View ArticlePR And Communications For The New Century: Gini Dietrich Interview
Is PR Dead? If Not, Where Is It Going? In this interview I ask Gini: * What is the new PR and social communications? * What are the top 5 communications metrics companies must track to monitor the...
View ArticleCommunication Metrics That PR Must Track
What Analytics Should Companies Be Tracking? You have to track what I call the bad idea metrics (Likes, Follows, RTs), said digital communications author Gini Dietrich in our interview*. Because if...
View Article3 Things Midsized And B2B Marketers Don’t Do Well
What Are B2B Brands Not Embracing Now But Need To Right Away? One of the things that I see particularly among B2B organizations is that they say, “Oh, social is for consumer businesses.” They often...
View ArticlePR’s Role In Content Marketing
I am on a panel for the upcoming PR Summit in San Francisco. If you plan on going, please let me know and say hello. I’d love to meet you. What’s that you say? Cash a little tight right now? Maybe I...
View ArticleCatfish, Clients, Hacks, And Flacks: A PR War Story
What Is Your Best Corporate Communications Agency War Story? I worked for the Catfish Institute and it was a great account, said social communications expert and author Gini Dietrich in our...
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